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6/30/2006, Day 15: Product Concept Publication PDF Print E-mail
Written by Remi Frazier   
Friday, 30 June 2006

June 30, 2006

Today marks the halfway point in the Million Dollar Destiny project, my thirty day project to see if I can grasp an icon of American culture by rising from rags to riches in New York City using meager resources, intelligence and unwavering faith in the fundamental power of compassion.  My real goal is to prove that, regardless of current events or disillusionment with what we see in the world around us, unlimited potential exists within the connection shared by Americans:  The idea that we have a special destiny.

Today also marks another milestone in the project:  Product announcement.  Today we are launching http://www.mymantool.com to explain the product we've all been working so hard on for the last two weeks.

The device is a multitool, comparable in some ways to what Leatherman, Swiss Army or Gerber currently produce.  Its key distinction, however, is the following:  It is customized for each owner, and its tools are interchangeable.  Customers will select a set of tools from MyMantool.com that will be assembled to create a multitool that is specialized for the needs of each individual customer.  Furthermore, since individual tools are manufactured from a common base, consumers can acquire additional tools as desired and further customize their Mantool whenever desired.

The Mantool will be an achievable fantasy for tradesmen, outdoor enthusiasts, hobbyists and . . . well, really, anyone.  It's useful.  Really useful.  And we hope that you can help us keep pushing towards production.

Explore the site to find out for yourself what it is that we're so excited about.  Be aware that the site as it stands now is simply a bridging site -- so check back in about a week and you'll find it has completely changed from a educational site to a functional site, where you can build and customize your own virtual Mantool.

For now, however, MyMantool.com does serve a vital role to our business process, one which we hope you can help us with.  Before we can complete our final, fully functional Mantool site, we need some very broad and general market research.  And that's where you come in. 

We have an informal survey that we've put together.  It is entirely benign, provides no critical information to us, and certainly won't be used as anything more than qualitative data to help us take out next steps in finalizing the Mantool design.  In essence, we're looking to hear back from people who might use a device like the Mantool, and find out what they'd want on it.  We have a large list of possibilities already, but we need to expand that to include tools that may have been missed in our initial research, as well as to identify "common-use" tools that are on our lists already but may not be obvious choices to us as final selections.

When you get the chance, please help us out as much as you can by emailing us -- and by getting other people to email us -- at This email address is being protected from spam bots, you need Javascript enabled to view it with the following information:

- Generally, what your job, hobby and other related pastimes are,
- A list of about eight tools you'd most want to see available (including choice of pliers),
- More ideas for craft-specific tools -- those very specialized devices that only you and your fellow tradesmen, hobbyists or enthusiasts use.

We promise not to use your email for anything other than to ask personal follow-up questions and to let you know when the next stage of this website is ready for your review. If you want to remain totally out of the loop but still contribute, just let us know in the email that you want to stay anonymous and we'll make sure you don't even get added to the notification list for MyMantool.com Version 2.

Oh, and the legal folks want us to point out that while we will consider and possibly use your suggestions, we won't give you anything for them: This is just a survey, so if you have a brilliant invention of your own, don't send it to us -- go do it.

Please pass this email on to anyone and everyone you think might be interested!  We need as much help as we can get at this stage so we can make the next stage fantastic!

Visit www.remifrazier.com to read more about the constantly growing and evolving Million Dollar Destiny project, including business strategy for the Mantool product line.  And as always, if you want to get involved, we can always use more help!

-Remi Frazier
This email address is being protected from spam bots, you need Javascript enabled to view it

 
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