FOR IMMEDIATE RELEASE

July 15, 2006

New York City

The Million Dollar Destiny Project announced tonight that the Mantool Customizable Multitool brand will be offered for sale on Ebay in a seven-day auction terminating at 2100EST on July 22, 2006.

The Mantool Customizable Multitool concept is the next generation of multitools. It is a handheld multitool comparable to those produced by Gerber, Leatherman, Victorinox, SOG Knives and many others, but with a critical difference; it is comprised of fully interchangeable components which are selected by each customer upon product purchase.

The Mantool is the direct result of a business incubator / social movement called the Million Dollar Destiny Project. The project was formed on June 15, 2006 as part of a social documentary of the same name.  The project has been divided into three entities: A filmworks company (Million Dollar Destiny Filmworks), a business incubator (Million Dollar Destiny Project), and the resulting product line business (Mantool Customizable Multitools). The film's purpose is to observe the 30-day formation and subsequent sale of a business as viewed through a socially conscious eye. While the film itself has generated considerable interest, the business incubator and product line have been the subject of growing online buzz (a viral concept with demonstrable growth) and ongoing media coverage (including articles in the New York Post and Businessweek). 

Remi Frazier, the creator and owner of the concept, released a written statement about the sale:   I said from the beginning that this was a project more based around a social message, and I think we've proven that it's a good one.  The American spirit has proven that it is alive and well; I've found incredible amounts of opportunity and generosity over the past month.  Though we were unable to find a buyer in the short time frame afforded by this project, I've said since the beginning that I wouldn't keep building the Mantool business after our thirty days ended.  Rather than walking away from the business, I want to pass it on to the next dreamer, whoever that may be.

The idea of a customizable multitool has generated widespread interest from consumers, industry experts and prospective investors, and has been referred to as a Swiss Army Killer.  The presentation of the Mantool for auction at this time is due to the 30-day scope of the film project associated with the Mantool product line; the sale of the Mantool Customizable Multitool concept is integral to the narrative of the Million Dollar Destiny documentary.  Over the course of the final days of the one-month project, the product concept was presented for sale to decision makers in sixteen major companies; while the idea was granted expedited critical review, none of the prospective customers was able to confirm a solid interest within the time constraints of the project. 

Several individuals have approached the Million Dollar Destiny Project expressing interest in investment or in forming a group of investors to push the concept of a customizable multitool into production.  On Saturday, Remi expressed his hope that they would pursue this route:  If a new investment group forms to continue what we started here, I think that it would prove that we've inspired people to dare more than they usually would.  The concept of the Mantool has legs.  And right now, we're giving anyone the opportunity to give it motion by making it available in the largest marketplace in the country.

For more information, please refer to the following websites or contact This email address is being protected from spam bots, you need Javascript enabled to view it .

Ebay Auction Page:  http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=270008508912

Mantool Customizable Multitools:  www.mymantool.com

The Million Dollar Destiny Project:  www.remifrazier.com

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