In what is actually our second write-up (the first is in the Fort Collins Weekly, but is not available online, so I haven't seen it myself), BusinessWeek's Doug MacMillan wrote extensively about the MDD project and its business approach.  Please check the article out..Doug clearly Gets It, and explains it very well:

http://www.businessweek.com/smallbiz/content/jun2006/sb20060630_854912.htm?campaign_id=rss_smlbz